Barbecue at Home is a project developed by Dickey’s, offering sauces, spices, and semi-prepared meats for online ordering, making it easy for anyone to become the king of their backyard and prepare authentic smoked meats. As part of the project, I set up and customized the Shopify-based website to ensure a seamless brand experience online. I also created the full rebranding and all visual assets, from packaging and gift boxes to merchandise such as t-shirts, hats, and cups, giving the brand a consistent and recognizable identity.

The project was developed in close collaboration with Marta Subotinčić Milošević, who served as Product Owner, and Marko Krajinović, who provided DevOps and technical support, while my primary responsibility was the creation of the brand identity, visual design, and supporting marketing materials.

For this extensive project, I developed a wide range of marketing-driven visuals, but I will showcase only a few key examples to capture the essence of the BBQ story.