Vjerni Prijatelj (Faithful Friend) – Dog Therapy Center

Visual identity proposal created for Vjerni Prijatelj (“Faithful Friend”), a dog therapy and emotional support center inspired by the unique bond between humans and dogs. The logo combines a human hand and a dog paw through a minimal line illustration symbolizing trust, connection, safety, and emotional understanding.

The visual system was designed to feel warm, approachable, and calming through the use of soft natural tones, clean typography, and simple, recognizable forms. The identity was developed to communicate empathy, support, and emotional closeness while remaining modern and versatile across print and promotional applications.

The slogan “Šapa puna razumijevanja” (“A paw full of understanding”) further emphasizes the center’s mission of compassion, emotional support, and human connection.

The complete visual identity presentation can be viewed in the embedded PDF below: